| Feature | Description | Implementation |
| Psychological impact | The human brain is structured to process visual images quickly and efficiently. Video content exploits this innate ability by conveying information in a way that captivates and engages viewers. | With a well-made video, brands can communicate their ideas, values, and offers to viewers not only in an informative, but also in an emotional way. It’s much more efficient to present a car crash test once rather than writing a series of blog posts about it. |
| Catchy and viral content | Video content will remain in viewers’ minds for a long time after viewing. The combination of visual, audio, and narrative elements makes a video memorable, increasing the likelihood that viewers will remember your brand when making a purchase decision. | High-quality videos that are based on an interesting and unique idea go viral and get shared on social networks. It enhances the recognizability and “virality” of the brand. To accomplish this, it is essential to speak to your audience in their own language. |
| Emotional connection | Video clips have the potential to evoke emotion, which is one of the most important aspects of brand building. Through narrative, music and visuals, videos can create an emotional connection with viewers, fostering brand loyalty and commitment. | It is much easier to evoke sympathy, joy, anger, envy – these and other feelings through video rather than text. You need to create the right environment and use the proper lighting. Creating strong emotional connections, brands create long-lasting relationships, which affects future sales. |
| Demonstration of product and service features | With video, brands can showcase their products or services in action, visually demonstrating potential customers what they can purchase. | Videos on how to use a multicooker, blender, exercise bike or software answer users’ questions and promote a positive opinion. |
Video marketing features
- Video has the unique ability to hold viewers’ attention for longer periods of time compared to other types of content. This interaction provides brands with a great opportunity to convey complex information and deliver the intended impression.
- In addition, search engines prioritize video content in search results. By embedding video on a website, you can improve its search engine optimization, increasing your chances of appearing on the first page of search results.
- Video production is not limited to a single format. Brands can create a wide variety of videos, ranging from instructional videos all the way to crash tests and humorous videos. This versatility allows brands to tailor their messages to different types of key audiences.
- Social media platforms prioritize video content in their algorithms. The reason is that videos get higher engagement and reach compared to other forms of content, which means users stay on the current platform longer.
Video production costs
It is true, producing TV commercials is expensive, but social media users are welcoming semi-professional or even amateur videos. Brands that understand this can speak to their audience in their language and operate with low-cost production equipment.
