Outsourcing as a tool for success and efficiency

Outsourcing represents some of the most critical parts of the strategy for businesses that strive to succeed in today’s environment. It involves assigning certain tasks and processes to third-party performers or partners, thus providing the opportunity to focus on core expertise.

The simplest example of outsourcing is to have a company’s logo design outsourced to a freelancer outside full-time employees. However, outsourcing can be much more global and involve outsourcing of major projects.

Examples of outsourcing

Task	Implementing	Results
Cost savings and resource allocation.	The manufacturing industry giants (Apple, Nike, and others) are outsourcing production to countries with lower labor costs (China or Vietnam).	This strategy keeps prices competitive while focusing on design, marketing and developing innovation.
Customer support and service	Lots of businesses are outsourcing customer service to call centers based in different countries.	This makes it possible to provide assistance to customers regardless of their time zone, and lowers the cost of training and maintaining staff.
Software development	Technology-oriented companies tend to outsource software development to specialized companies. Google, for example, partially outsourced the development of its Android operating system, despite the fact that the Android brand is firmly associated with Google.	Outsourcing enables faster product development and faster access to the market. In many cases, it allows you to gain a competitive advantage by quickly solving problems that hinder market launch.
Content creation and marketing	Many companies outsource tasks such as content creation, graphic design and social media management. This may include maintaining advertising campaigns or creating content for corporate media.	Having such outsourcing relieves the company’s employees from the need to perform routine tasks and allows them to focus on strategic planning.
Back office function	Performing administrative tasks such as Payroll, HR, and Accounting can be outsourced to reduce costs.	This enables the company to optimize processes, reduce costs and focus on its core business.
Scientific activities	Organizations can also outsource research and development. Pharmaceutical companies regularly collaborate with research organizations to conduct clinical trials and conduct research on new pharmaceuticals.	A third-party involvement can speed up the product development process and can also play a crucial role in a company’s operations. For example, a third party develops a pharmaceutical formula and handles production, while the client handles marketing and introduces the product to the market under its own name.