Digital marketing is all about creating compelling content. It’s similar to the way an artist selects colors to create their paintings – marketers select text, images, and video to create campaigns that resonate with their target audience. The mastery comes from seamlessly blending entertainment and information to capture attention and generate engagement. Acquiring this skill…
When launching a new product, establishing a strong foundation for government relations is often essential. GR (Government Relations) involves building positive relationships with regulators and government agencies. And PR (Public Relations) implies easy communication of the advertising message to the target audience. This approach is designed to ensure that the product launch complies with legal…
Visual communication is a powerful tool that crosses language barriers and quickly conveys the meaning of a message. Creating key visuals plays a key role in attracting attention. Benefits of visual communication Immediate impact Visual images are more quickly processed by the human brain compared to text. A well-designed key visual image instantly attracts attention,…
Outsourcing represents some of the most critical parts of the strategy for businesses that strive to succeed in today’s environment. It involves assigning certain tasks and processes to third-party performers or partners, thus providing the opportunity to focus on core expertise. The simplest example of outsourcing is to have a company’s logo design outsourced to…
