Compliance is no longer just a legal tool — today it is a comprehensive system for protecting business, trust, and sustainability. From English, compliance means “conformity” — with regulatory requirements, internal policies, and ethical standards. But what lies behind this broad concept? In modern practice, there are several types of compliance, each addressing its own…
In the age of digital transparency, a company’s reputation is no longer an abstract concept — it is a measurable and manageable asset. Studies show that over 70% of consumers make purchasing decisions based on a brand’s reputation. In the B2B segment, this figure is even higher — partners consider business reputation when signing contracts…
In the context of global economic development, the markets of African and Central Asian countries are becoming significant players on the international stage. These regions offer a range of advantages such as abundant natural resources, arable land, and low-cost labor, which enhance their investment appeal. Outlook for the African Market Africa’s population exceeds 1.38 billion,…
Political PR is the art of shaping perceptions, influencing public opinion, and managing communication within the political sphere. This practice is not limited by geography — it adapts to the unique sociocultural and political contexts of different countries. Political PR in China In China, the ruling party maintains strict control over the narrative, frequently using…
