As the world economy develops, the markets of Africa and Central Asia are becoming significant players in the international arena. These regions are rich in natural resources, agricultural land, cheap labor and many other factors that increase their investment attractiveness. African market outlook With a population of over 1.38 billion, Africa’s demographic potential is driving…
Political PR is the art of shaping perceptions, influencing opinion and managing political communications. This practice is not geographically bounded, but rather tailored to the distinctive sociocultural and political conditions of different countries. Political PR in China The Chinese governing party maintains a strict narrative management, making frequent use of state-controlled media outlets to distribute…
In today’s business world, as information spreads very quickly and the opinion of the target audience could change in an instant, a company’s reputation is its main asset. A customer’s perception of a brand has a significant impact on their willingness to buy its products and services. Here is where the GR and PR departments…
Feature Description Implementation Psychological impact The human brain is structured to process visual images quickly and efficiently. Video content exploits this innate ability by conveying information in a way that captivates and engages viewers. With a well-made video, brands can communicate their ideas, values, and offers to viewers not only in an informative, but also…
