As the world economy develops, the markets of Africa and Central Asia are becoming significant players in the international arena. These regions are rich in natural resources, agricultural land, cheap labor and many other factors that increase their investment attractiveness.
African market outlook
With a population of over 1.38 billion, Africa’s demographic potential is driving economic growth. Unemployment, poverty, and rapid population growth prompt the necessity of economic and political reforms. Nevertheless, despite this, Africa is a modern and civilized continent: a significant proportion of the population uses cell phones, the Internet, and has access to almost all the benefits of civilization.
| Feature | Description | Impact on the economy |
| Urbanization | Urbanization is changing African economies, and the rapid growth of urban areas is driving demand for goods and services. | The middle class grows as urban areas expand, leading to increased consumer spending and opening up opportunities for various industries. |
| Natural resources and agriculture | Africa has abundant natural resources, including minerals, oil and agricultural products. | Resource development and agribusiness development would help unleash significant economic potential and attract foreign direct investment. |
| Digital innovation | Digital innovation is transforming the economy, making it more westernized and civilized. | Mobile technologies have become increasingly widespread, providing access to financial services, e-commerce, and communications. The development of fintech, e-commerce, and technology services is accelerating rapidly. |
| Climate & Location | Africa’s renewable energy potential is huge: sunlight and wind resources are abundant. | Investments in renewable energy projects do more than just address energy shortages, but contribute to the achievement of sustainable development goals. |
Central Asian market potential
Central Asia is rich in energy resources, especially oil, gas, and minerals. Energy exports play a crucial role in the region’s economy, driving economic growth and trade relations.
Central Asian countries are diversifying their economies by focusing on manufacturing industries (textiles, electronics, machine building). The Eurasian Economic Union and other associations were created to optimize trade relations and stimulate regional economic activity.
- An important sector of the Central Asian economy – agriculture – remains an important contributor to food security and employment. Efforts are being made to modernize agricultural practices and increase the added value.
- Historical and cultural sites of Central Asia, along with ancient cities and unique landscapes, appeal to tourists from all over the world.
- The dynamics of the trade balance reflects positive trends in export/import and indicates improved relations with international partners. Efforts to diversify exports and promote trade are pivotal to the economic strategies of the Central Asian countries.
